Bestoon Othman

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ORCID

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

1. The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

   2020 · 127 citations

2. Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

   2019 · 69 citations

3. The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia

   2019 · 64 citations

4. Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria

   2020 · 62 citations

5. Let’s make it better: An updated model interpreting international student satisfaction in China based on PLS-SEM approach

   2020 · 51 citations

6. The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia

   2019 · 49 citations

7. What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour

   2019 · 48 citations

8. The Influence of Total Quality Management on Competitive Advantage towards Bank Organizations: Evidence from Erbil/Iraq

   2020 · 38 citations

9. The Role of Parallel Computing Towards Implementation of Enhanced and Effective Industrial Internet of Things (IOT) Through Manova Approach

   2022 · 31 citations

10. An Empirical Analysis of Artificial Intelligence (AI) as a Growth Engine for the Healthcare Sector

    2022 · 30 citations

11. Acceptance and effectiveness of Industry 4.0 internal and external organisational initiatives in Malaysian firms

    2024 · 29 citations

12. Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude

    2019 · 29 citations

13. Attitudes of managers in the Iraqi Kurdistan region private banks towards the impact of knowledge management on organizational effectiveness

    2020 · 25 citations

14. Identification, Assessment and Mitigation of Environment Side Risks for Malaysian Manufacturing

    2019 · 25 citations

15. The effects on service value and customer retention by integrating after sale service into the traditional marketing mix model of clothing store brands in China

    2021 · 23 citations

16. The effects of TQM practices on performance of organizations: A case of selected manufacturing industries in Saudi Arabia

    2020 · 21 citations

17. A Critical Review of Applications of Artificial Intelligence (AI) and its Powered Technologies in the Financial Industry

    2022 · 20 citations

18. The effect of environmental justice on social sustainability: a case study of Budi Gandaki Hydropower in Nepal

    2021 · 20 citations

19. he effect of information technology business alignment factors on performance of SMEs

    2020 · 18 citations

20. Dimensions of Service Marketing Mix and its Effects on Customer Satisfaction: A Case Study of International Kurdistan Bankin Erbil City-Iraq

    2019 · 15 citations

21. The Impact of Transformation Leadership on Employee’s Effectiveness (The Case of Ministry of Higher Education and Scientific Research, Kurdistan Regional Government, Iraq)

    2020 · 14 citations

22. The Influence of Consumers’ Perception on Perceived Value and Purchase Intention with respect to Regional Products Based on a C-A-B Model

    2019 · 12 citations

23. Attitudes of Managers in the Knowledge Private University towards the impact of Human Capital in Achieving Competitive Advantages

    2020 · 11 citations

24. The Impact Of Taxation In Circular Economy/New Tax Thinking :The Case Study USA

    2021 · 10 citations

25. Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China

    2020 · 10 citations

26. A Conceptual Analysis on the Impact of Machine Learning Towards on Digital Marketing Transformation

    2022 · 9 citations

27. The organizational culture influence as a mediator between training development and employee performance in Iraqi Academic sector: University of Middle Technical

    2021 · 9 citations

28. Correction: Let’s make it better: An updated model interpreting international student satisfaction in China based on PLS-SEM approach

    2020 · 9 citations

29. A proposed conceptual action plan for identification, assessment and mitigation of supply chain risks

    2020 · 9 citations

30. A Critical Significance of Using Machine Learning in Strengthening Financial Risk Management in Banking Firms

    2022 · 8 citations

31. The Application of the Internet of Things (IoT) to establish a technologically advanced Industry 4.0 for long-term growth and development

    2022 · 7 citations

32. The effect of service marketing mix elements and customer retentiontowards clothing store brands in ChIna

    2021 · 7 citations

33. The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia

    2021 · 6 citations

34. THE RELATIONSHIP BETWEEN UMRAH SERVICE QUALITY DIMENSIONS AND UMRAH CUSTOMER LOYALTY: A STUDY ON THE UMRAH TRAVELLING INDUSTRY IN MALAYSIA

    2020 · 6 citations

35. Impact of Inspirational Techniques on Engagement to Participate in Volunteering Opportunities

    2024 · 5 citations

36. A proposed conceptual action plan for identification, assessment and mitigation of supply chain risks

    2020 · 5 citations

37. Developing an Blockchain-Based System for E-Commerce Inventory Management

    2023 · 4 citations

38. Investigating the role of leadership and organisational culture in fostering innovation

    2022 · 4 citations

39. An Empirical Analysis in Measuring the Impact of Artificial Intelligence for Better Marketing Communication to the End-Users Effectively in the Digital Era

    2022 · 4 citations

40. The Gender-Biased Wording of Recruitment Advertisements in Iraq

    2021 · 4 citations

41. The role of implementing Machine Learning approaches in enhancing the effectiveness of HealthCare service

    2022 · 3 citations

42. The Influence of Service Marketing Mix and Umrah Service Quality on Customer Satisfaction and Customer Loyalty towards Umrah Travel Agents in Malaysia

    2021 · 3 citations

43. The Mediation Effectiveness of Green Supply Chain Management Practices Toward Sustainable Development in Algerian Construction Industry

    2021 · 3 citations

44. Star Rating Factors for Umrah Services: the Perspectives of Umrah Operators and Consumers

    2020 · 3 citations

45. The Development of Training Participation Conceptual Framework among Academic Staff: A Qualitative Study based on Training Officers Perception at Malaysian Public Universities

    2019 · 3 citations

46. The Influence of Technology Acceptance Model: on Behavioral Intention to use Internet Banking System

    2018 · 3 citations

47. Financial Market Sentiment Prediction Technology and Application Based on Machine Learning Model

    2022 · 2 citations

48. The consequences of efficient communication on operational efficiency

    2024 · 1 citations

49. Management of business using machine learning for decision making

    2023 · 1 citations

50. The Emerging Role of Integrating Artificial Intelligence (Ai) in the Software Defined Network for Effective Traffic Prediction using Correlation Analysis

    2022 · 1 citations

51. The role of universities and research centers in privatesector developments of the Kurdistan Region of Iraq

    2020 · 1 citations

52. Integrating After Sale Service into the Traditional Marketing Mix Model. Their Effects on Service Value and Customer Retention towards Clothing Store Brands in China

    2020 · 1 citations

53. The Economic Losses and Damages of the Tourism Industry During the United States–Israel–Iran War

    2026 · 0 citations

54. The Investment Law in tying Foreign Investors to the Kurdistan Region

    2026 · 0 citations

55. The Impact of service quality and brand experience on customer satisfaction in a sample of private banks in Erbil City

    2026 · 0 citations

56. Constructing Digital Financial Trust in SMEs within Emerging Economies: A Grounded Theory Study

    2026 · 0 citations

57. Drive for environmental responsibility and social media attachment among young people in a digital age

    2026 · 0 citations

58. The Impact of Purchasing and Warehouse Management on Operational Efficiency: A Case Study of the Team Mart Market Chain in Erbil

    2026 · 0 citations

59. The Phenomenon of Administrative Violence and Its Psychological and legal effects on employees: The Mediating role of Job Stress (An analytical study of Kurdistan Region)

    2026 · 0 citations

60. Digital banking as a buffer between adoption, use, and effects on the digital economy

    2026 · 0 citations

61. Consumer Buying Behavior in Economic Crisis in the Kurdistan Region of Iraq and Business Survival and Growth Strategies of Entrepreneurs

    2026 · 0 citations

62. The Role of Artificial Intelligence in Human Resource Decision-Making and Legal Accountability in the UAE

    2026 · 0 citations

63. Artificial Intelligence in Dispute Resolution and Managerial Decision-Making in the UAE

    2026 · 0 citations

64. The Phenomenon of Administrative Violence and Its Psychological and legal effects on employees: The Mediating role of Job Stress (An analytical study of Kurdistan Region)

    2026 · 0 citations

65. The Influence of E-banking Services on Customer Satisfaction of Banks

    2025 · 0 citations

66. Traditional marketing mix helps clothing store brands analyse service value and increase customer retention

    2024 · 0 citations

67. Discovering the intricate dynamics between immigration and unemployment in ever-evolving economic landscape

    2024 · 0 citations

68. Review of: "Youth Attitudes Towards the Effects of Social Media Addiction: A Study on College Students in the United Arab Emirates"

    2024 · 0 citations

69. Geographic Location, Finance, and Educational Quality Influence Parents' Private School Choices

    2024 · 0 citations

70. The Impact of Employee’s Income Grades on Tourism Demand:

    2024 · 0 citations

71. Digital banking as a buffer between adoption, use, and effects on the digital economy

    2024 · 0 citations

72. The Impact of Inspirational Techniques on Engagement to Participate in Volunteering Opportunities

    2023 · 0 citations

73. Acceptance and effectiveness of Industry 4.0 internal and external organisational initiatives in Malaysian firms

    2023 · 0 citations

74. The Consequences of Efficient Communication on Operational Efficiency

    2023 · 0 citations

75. Innovation in knowledge management on employees productivity in the voluntary sector

    2023 · 0 citations

76. Innovation in knowledge management on employee's productivity in the voluntary sector

    2023 · 0 citations

77. How Social Advertising Affects the Buying Behaviour of Malaysian Consumers? Testing the Moderating Effects of Gender and Education

    2022 · 0 citations

78. An Effective Analysis of Cloud Related Platform using Big Data Approaches for Effective Implementation of High-Performance Computing through Structural Equation Modeling (SEM) Approach

    2022 · 0 citations

79. Role of Integrated Artificial Intelligence for Knowledge Creation and Decision Making for Improving Firm Performance

    2022 · 0 citations

80. The Emerging Role of the knowledge Driven Applications of Wireless Networks for Next Generation online Stream Processing

    2022 · 0 citations

81. A Critical Investigation in Analysing the Main Factors Influencing the Network Security Strategies By Applying the Big Data Context Using Multivariate Analysis of Variance (MANOVA)

    2022 · 0 citations

82. The Importance and Impact of Tourism on the Economic Side and Environment

    2020 · 0 citations

83. The Impact of the Tourism Sector on Economic Development

    2020 · 0 citations

84. Development obstacles of the Private sector in theKurdistan Region of Iraq

    2020 · 0 citations

85. Factors Effective on Customer Loyalty in the MobileTelecommunications Industry: A Comparative Study ofIran and Iraq

    2020 · 0 citations

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