RESEARCHER PROFILE

Sanjeev Kumar

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Sohar University

Higher Education and EmployabilityConsumer Behavior and Marketing InfluenceTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationEntrepreneurship Studies and Influences

Sanjeev Kumar works in Higher Education and Employability, Consumer Behavior and Marketing Influence, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Entrepreneurship Studies and Influences. Recorded institutional associations include Jabalpur Engineering College, Government Engineering College, Rajkot, Politeknik ATK Yogyakarta.

90Publications
679Citations
14H-index

Inclusion identifies researchers whose recorded research contributions may inform their university’s understanding of its research community. It does not rank individual research quality or establish current employment.

Selected research works

Up to 100 highly cited works; DOI links open the original research. Counts reflect the collected record, not real-time citation totals.

  1. A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior

    2024 · 98 citations
  2. Religion and risky health behaviors among U.S. adolescents and adults

    2014 · 79 citations
  3. Work-readiness integrated competence model

    2019 · 75 citations
  4. Religion and Risky Health Behaviors among U.S. Adolescents and Adults

    2013 · 52 citations
  5. IoT‐Based Intelligent System for Internal Crack Detection in Building Blocks

    2022 · 45 citations
  6. Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis

    2024 · 24 citations
  7. The interplay of organisational culture, transformational leadership and organisation innovativeness: Evidence from India

    2023 · 23 citations
  8. Impact of organisational facilitators and perceived HR effectiveness on acceptance of AI-augmented HRM: an integrated TAM and TPB perspective

    2024 · 23 citations
  9. Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands

    2025 · 23 citations
  10. Understanding the effect of entrepreneurial orientation, innovation capability and differentiation strategy on firm performance: a study on small and medium enterprises

    2022 · 21 citations
  11. Duplicate image detection using deep learning modified SVM and k-NN classification method for multimedia application

    2024 · 18 citations
  12. Perceptions of Indian managers on the impact of convergent technologies on work and resultant organisational performance in service industry

    2020 · 16 citations
  13. China’s South Asia Policy in the ‘New Era’

    2019 · 15 citations
  14. Investigating the impact of full-term experiential learning project on management graduates: an emerging economy perspective

    2022 · 14 citations
  15. Characterisation and Processing of Some Iron Ores of India

    2013 · 12 citations
  16. Reconstruction of trust and organizational commitment through servant leadership in the postpandemic era: evidence from the IT sector of Pakistan

    2023 · 12 citations
  17. Integrating sustainable development goals into HRM in emerging markets: an empirical investigation of Indian and Chinese banks

    2025 · 11 citations
  18. Gamers’ subjective Well-Being: the role of Peripheral and Core elements of eSporst Videogame Addiction

    2023 · 10 citations
  19. Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism

    2024 · 10 citations
  20. The INSTAQUAL scale: an instrument for measuring service quality of management institutions

    2014 · 9 citations
  21. Trend analysis of rainfall of Sagar district, Madhya Pradesh

    2016 · 9 citations
  22. Antecedents, consequences and strategic responses to graduate work-readiness

    2017 · 9 citations
  23. Finger Print Recognition: Survey of Minutiae and Gabor Filtering Approach

    2012 · 7 citations
  24. Classification of Copy and Move Image by Using HELM-FSK Method: An Efficient Approach

    2024 · 6 citations
  25. Digital Marketing Strategies and their Impact on Consumer Behavior

    2024 · 5 citations

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